LAUNCHING 11TH MARCH
New York City’s KITH has rocketed to global prominence in recent years, propelling director Ronnie Fieg to streetwear superstardom. NAKED, the Copenhagen-based store, is one of Europe’s premier destination for women’s sneakers and contemporary sportswear.
Perhaps more than any other retailer, NAKED has actively supported a strong female standing in this otherwise male-dominated realm. After their stand-out collaborations with adidas Consortium last year, KITH and NAKED unite in 2017 for a real highlight release and brand new model, the NMD CS2.
Sneaker Exchange brings two retailers together and challenges them to overcome geographic and aesthetic differences. KITH and NAKED collaborated on a product that captures the essence of their enterprises.The result is the striking, ultra-contemporary NMD CS2 – a new, sock-like silhouette which abandons the conventional lacing system. It is an aesthetic that speaks to the female sneaker enthusiast and is unisex enough to be adopted by the guys as well as it is available in bigger sizes, too.
The white BOOST sole and the removal of the lacing allow for increased focus on the CS2’s vibrant and textured upper. The inspiration here is high resolution imagery of powder paints colliding and exploding, several bold hues scattering in every direction. This array has been captured in the Primeknit pattern on both models: one in predominately pink, its counterpart in shades of sandstone. The outcome: captivating views from every angle.
Three stripes run from the top of the tongue to the tip of the sneakers’ toe while the elasticated and asymmetric top-line provides fastening and contributes to the ultra-modern aesthetic. Details aside, the fact that KITH is working on a sneaker for women speaks volumes about the progression made in the female footwear sector. It equally stands as testament to the years of work that NAKED has put in and with KITH and Ronnie Fieg on board, this growth and momentum looks set to continue.