01 . 03 . 19

When Kanye West picked up the style in 2017 it might have been a surprise for quite a lot of adidas consumers, weren’t aware that this sat in adidas archive since the mid 80s. In fact the model was launched first in 1987 in Hi and Lo Top versions as part of a lifestyle infused fitness range.

From a silhouette POV adidas will take the Yeezy Calabasas as the reference. Kanye version provides a more contemporary shape than previous bring backs on this model, with less volume in the toe part than. To live up without consumers expectations, adidas will put additional focus on the
highest quality standards and reinforce the toe part to make it less collapsible. As a slight update adidas will replace the “Calabasas” quarter print and put “Powerphase” on it. It needs to be clear to everyone – this is not Kanye, this is a true archive sneaker from adidas Originals.

2 on 2 – The Power Phase is back

As an Injection Pack for the Summer Season, adidas will revisit the Power Phase within their Inline offer with 2 packs of 2, launching March and April .

When it comes to Design, adidas tried to keep it as authentic as possible, still showing newness to the model, but also differentiate to the colorful Continental Roll Out. The red thread in both packs is the quarter window logo blocking blue and red, which adds authenticity. While the March pack shows premium leather in shades of white, adidas differentiate the second pack, by introducing a new blocking to eye stay and heel tap. Subtle material interest in flat suede, will give a slight tonal color shade. The lateral “Powerphase” sign off comes in a glossy tonal print and the offwhite tooling makes it perfect for every classic loving folk out there.

adidas Powerphase
Ecru Tint/Ecru Tint/Off White

Release Date: March 1st, 2019 at limitEDitions WMNS .

adidas Powerphase
Cloud White/Cloud White/Off White

Release Date: March 1st, 2019 at limitEDitions WMNS .

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