Launch 29th July


Asics present the Gel-Lyte V “Aix-en-Provence”, a shoe which is inspired by the French, and late night picnics, summer and lavender.

Back in 1979 the Asics research facility in Kobe branched out into a research laboratory exclusively for evaluating sport shoe features,
now known as the Institute of Sport Science of Asics. Over 100 scientists here continue to push the boundaries of footwear performance, comfort and fit. It was here that they developed the Asics Gel Cushioning System, which is able to absorb shock by dissipating vertical
impact and dispersing it into a horizontal plane. It revolutionized the Asics footwear line and was the start of the Gel-Lyte dynasty.

The legacy of Asics innovation continued with the introduction of the Gel-Lyte V, a subtle progression within the Gel-Lyte series that
features a sole unit with a stability insert, Gel pad at the heel and P-Gel in the forefoot, as well as a sleeker, more form-fitting toe design
to create extra comfort. It’s a more flexible and lighter sneaker. A product of this time and an intelligent piece of performance shoe design.

The Asics Gel-Lyte V “Aix-en-Provence” will be available next Friday, July 29th at limitEDitions WMNS.






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