LAUNCHING 25TH DECEMBER
Uniting with Reebok for the final collaborative offering for 2016, END. once again takes on the former’s most iconic silhouette of all. Arriving to the sneaker market over twenty-five years ago, the Instapump technology revolutionised the time-honoured tradition of lacing, with the futuristic Instapump Fury arriving in the mid-’90s to revitalise the concept for the next generation.
Inspiration for END.’s fourth collaboration with Reebok derives from one of Mother Nature’s most intriguing creations, the salmon. This majestic animal’s instinct for survival, teamed with the incredible journey it undertakes during its lifetime, have seen it surrounded by a rich web of myth and folklore around the world.
An instantly recognisable shade of pink dresses the END. x Reebok Instapump Fury ‘Pink Salmon’, celebrating the distinctive colour of the fish’s flesh. A premium suede embossed to resemble the overlapping design of fish scales sits beneath a ballistic nylon cage imbued with the innovative technologies that have seen the silhouette become truly legendary.
The bold salmon-pink upper stands atop a speckled midsole, its subtle tonalities picking up on the shoe’s black suede heel panel. Woven heel pulls are completed with the succinct END. branding, whilst Reebok’s own graphic arrives in an embroidered iteration to the tongue and heel.
Reebok x END. Instapump Fury OG
END-Rosette/Black/Ash Grey/White/Metallic Silver-Ice