Launch 6th June

Reebok Classic has teamed up with British menswear retailer END. for an exclusive Ventilator to continue celebrations of the sneaker’s 25th anniversary this year.

When the Ventilator arrived on the scene in 1990, it was one of the lightest runners available, offering a combination of comfort, stability and flexibility jam-packed into a modernist package. Searching for their creative direction, the team at END. wanted to pay tribute to the shoe’s natural attributes while focusing on an unusual inspiration – Husky dogs.

Huskies are one of the most powerful breed of dogs- their long-haired coats enabling them to survive rugged arctic winters. Taking lead from their protective coat, the sneakers feature brushed suede across the upper giving a stand-out coat-like aesthetic. The underlay in light blue suede is inspired by the eyes of a Husky whilst the peach pink leather highlights allude to the dog’s famous tongue-out appearance whilst pulling sleds. Custom insoles featuring a thick fur mane for supreme comfort make these sneakers the ultimate in luxury and style.

“Huskies are known for their speed, resiliency and ability to adapt to their surroundings,” Simon Lister from END. commented “We thought this was an exciting perspective and reference point for Reebok’s classic Ventilator silhouette.”