LAUNCHING 23RD NOVEMBER
In 2013, Nike collaborated with Roundel on a pair of Air Max models (the AM1 and AM90) in celebration of the 150th anniversary of London’s Underground transit system. The design employed a rectangular woven Jacquard pattern inspired by the unmistakable seat upholstery found in railway cars, which was created by Misha Black for the District Line in 1978. The collaboration set a greater precedent of contextualising the Big Smoke’s rich transport heritage within the city’s broader cultural history.
This year, the second iteration of the collaboration honours the centennial of Transport for London’s iconic typographic identity: the Johnston font. Applying it to the Nike Zoom Spiridon, NikeLab and Roundel pay respect to ‘90s garage rave fashion and the century-old font with 3M hits and bold prints.
The Johnston font has defined London’s Underground — on signage, in pamphlets and more, as well as the city itself. The diamond “tittles,” dotting the lowercase “i” and “j,” and the base of the exclamation point and question mark, are among the font’s most recognizable features. In application, the typeface is most familiar when locked up with the Underground’s famous roundels.
On the NikeLab x Roundel Zoom Spiridon, a sample of the Johnston font is sublimated and printed in a repeat pattern and engineered to cover each shoe equally. A transparent monofilament mesh covers the print on the shoe’s vamp. Further embellishments include an iridescent synthetic leather Swoosh and a fully reflective mudguard, which serve to extend the silhouette’s signature 3M taping and further amplify its reflectivity.