20 . 09 . 16

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Established in 2013, SNEAKERBOY was founded on the idea that sneakers and streetwear were becoming the new icons of a luxury goods generation. They symbolize relevance, and arguably transcend the traditional heritage based value proposition of powerhouse luxury brands.

In 2016, luxury has, in turn, become a driving force in sportswear. The world’s leading brands have remodeled their brand hierarchy, distribution channels, and merchandise offer, to target a generation of luxury goods and fashion consumers.

It’s this fusion which inspires the SNEAKERBOY x Reebok Classics Instapump Fury “ Majestic Ponies Pack.” Iconic sportswear silhouettes reinterpreted in materials normally reserved for the heritage luxury brands of the world.

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Using a mix of unique, premium materials, SNEAKERBOY imprints its signature aesthetic on a pair of Lux Instapump Fury renditions. Fusing sportswear and luxury, the Australian retailer utilizes a mix of extremely soft, short calf hair across the upper contrasted against the matte-finished signature Pump bladder. SNEAKERBOY uses a muted palette of black and shades of white across the pack in order to draw focus to the use of rich materials. Added details brings this pack to life with custom oversized rubberized SNEAKERBOY pull tabs on the heel and toe, dual-branded leather sockliner, supple leather lining, and tinted ice outsoles.

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